| Summary |
The purpose of this thesis was to assess members of the North Carolina sports media's perceived satisfaction of the dissemination methods of collegiate sports information departments. The 172 daily newspaper and commercial television station sports media in North Carolina who provided intercollegiate sports coverage and worked with sports information departments served as the study population and were sent a questionnaire developed by the researcher. Comparison mean tests and Mann-Whitney U testing procedures were performed on the questionnaire items. The results indicated the North Carolina daily newspaper and commercial television station sports media populations differed in their perceived satisfaction of various dissemination methods of sport information departments. Media grouping did affect the perceived satisfaction level for five of the dissemination methods of sports information departments which included the following: telephone for deadline items, modem for deadline and non-deadline items, and electronic mail for both deadline and non-deadline items. Concerning telephone dissemination of deadline materials, the North Carolina commercial television sports media held a higher satisfaction level than the state's daily newspaper sports media population. In contrast, the daily newspaper population recorded higher satisfaction than the television sports media members for both modem and electronic mail dissemination of deadline and non-deadline items. Media grouping did not significantly affect satisfaction for telephone dissemination of non-deadline items as satisfaction levels and mean ranks for the North Carolina daily newspaper and commercial television populations were approximately equal. Also, grouping did not seem to affect satisfaction for facsimile machine dissemination of deadline and non-deadline sports information items as the newspaper and television populations had high satisfaction for both methods of dissemination. Regarding postal mail dissemination, media grouping did not affect satisfaction as the two populations were nearly identical in satisfaction for deadline and non-deadline items. Additionally, both media groups shared similar satisfaction levels for Internet web site dissemination of deadline and non-deadline materials. Testing procedures further revealed sports information departments should continue to utilize facsimile machine dissemination when working with the North Carolina daily newspaper and commercial television sports media since this method provided the highest combined-media mean satisfaction for both deadline and non-deadline items. |
| General note | Submitted to the faculty of the Department of Exercise and Sport Science. |
| General note | Advisor: Jimmie R. Grimsley |
| Dissertation note | M.A. East Carolina University 1998 |
| Bibliography note | Includes bibliographical references (leaves 62-67). |
| Genre/form | Academic theses. |
| Genre/form | Academic theses. |
| Genre/form | Thèses et écrits académiques. |
